Writing
Notes for founders making technical decisions. Mostly the things we find ourselves explaining on calls, written down once so we can point at them instead.
11 pieces
Fundraising
What Investors Actually Check in Technical Diligence
Founders prepare for the market questions and get caught by the technical ones. Here is the short list a diligence engineer works through, and what a good answer sounds like.
Team Building
The Non-Technical Founder's Guide to Hiring a CTO
Most early companies don't need a CTO. They need a lead engineer with judgment. How to tell the difference, and how to assess technical skill when you can't read code.
Startup Finance
Equity vs. Cash: How to Pay for Product Development
Cash is expensive but bounded. Equity is cheap now and expensive forever. When trading equity for a build actually makes sense, and the questions to ask first.
Product Strategy
Product Strategy Is Mostly Deciding What Not to Build
Every feature charges you a small amount every year, forever, with no invoice. How to tell a request that reveals a real problem from one that only names a solution.
Technical Strategy
Why Your No-Code App Won't Scale (And When to Switch)
No-code is good at proving an idea is worth building. The trouble starts when the prototype quietly becomes the product. Here are the three signals that it's time to rebuild.
Tech Stack
How to Choose a Tech Stack You Won't Regret
Which language is best is the wrong question. Three constraints actually decide it, and only two of your early decisions are genuinely hard to reverse later.